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Wednesday, September 19, 2012

Great or Gross? Skinny Girl Margarita

I generally avoid tequila for one very simple reason: the first time I drank it I woke up under a very heavy and expensive-looking oriental rug in a mansion in Shaunessy, the owners of which I did not know. I figured that was a sign.

Good tequila is delicious, but be careful; it's got hallucinogenic properties, and a few shots will get you drunker than you expect. Give yourself a side-eye while you're consuming and you should be okay. I've been hearing good things about this Skinny Girl line, particularly about the margarita. So I bought it. Made with decent-quality agave tequila pre-mixed, it's got a good price point at $15.99 if you consider you only need to add ice. Cheers:


Skinny Girl line has been marketed as low-cal alternatives for classic, high-cal drinks that we all enjoy getting hammered on. Brilliant idea. Drinking makes you fat and that is a tragic fact, so good for this company for trying to let us eat our cake (or shot) and have it too.

+ GREAT for the taste. Not too sweet and reminiscent of real margaritas I've had in Mexico. You can taste good quality tequila and citrus. Smooth.

+ GREAT for the presence of an ingredient list, even though ingredient lists on alcohol are not required by law. + ANOTHER GREAT for an impressive ingredient list:


Nothing nasty here. Good job. I think much of the lack of calories is due to the agave being used as a sweetener rather than sugar. And it works beautifully.

+ GREAT for clever marketing. They sell a "ladylike" image to consumers, and I see why it's attractive. The notion of a ladylike drinker has become more mainstream along with the popularity of shows like Mad Men. Who doesn't want to feel like a lady? (I only want to feel like one sometimes, myself. I would rather feel badass the majority of the time. Badass doesn't have a gender). They also sell quality ingredients as part of their alluring copy, and I like that. We need more quality ingredients and products that incorporate them to be a part of our regular consumption. Just sayin'.

+ GROSS for the dumb logo. I get that it fits with the rest of the strategy, but how tired are you of seeing the line-drawing-with-a-ponytail depicting a trendy woman? It reminds me too much of this:



Sure, Barbie has her usefulness, but she was launched in 1959. Surely by now we can come up with another way of graphically representing women?

ANALYSIS: GREAT. This is a great drink, bring it to a party or save it for Friday night in the tub. Or drink the whole thing really fast like I just did. Haters gonna hate. Potatoes gonna potate. AAAAHAHAHAHAHAHAHAHAHAHAHA.

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